MCoBeauty is officially launching in Canada with its first availability at Walmart Canada. 

Now available at over 247 Walmart Canada stores across the country and online, the move represents a strategic extension of the brand’s North American expansion and a key step in scaling its global retail presence.

First launched in Australia in 2016, MCoBeauty has built significant momentum across multiple markets. Its entry into Canada follows a period of accelerated expansion in the United States.

Known for its thoughtfully developed dupes alongside original innovations. 

All MCoBeauty products feature elevated details rarely seen in mass beauty, including luxe-inspired packaging, glass components, and smart design enhancements.

Meridith Rojas, Chief Marketing Officer of MCoBeauty, said,

“MCoBeauty is built around the idea that accessibility is a form of innovation. Consumers are increasingly rejecting the notion that luxury beauty has to come with luxury pricing. Our expansion into Canada, starting with Walmart Canada, is about meeting that demand at scale – delivering trend-right, high-performance products at a retailer that reaches millions of shoppers every week.”

This entry into Walmart Canada aligns with MCoBeauty’s strategy to deliver accessible luxury at scale in high-traffic, everyday shopping destinations while standing out on shelf through elevated design and packaging within the mass beauty category.

Walmart offerings include:

• Flawless Glow – Luminous Skin Filter Foundation: A 4-in-1 luminous skin booster that can be worn alone, under, or mixed with makeup, or on top as a highlighter to deliver a flawless, filter-like dewy glow.
• Cheek & Lip Tint: A lightweight, buildable gel-stain cheek and lip tint that blends effortlessly for a sheer-to-bold flush of luminous color.
• Instant Concealer Camouflage & Contour: A highly pigmented, full-coverage creamy concealer that instantly brightens, smooths, and blurs imperfections while camouflaging dark under-eye circles.
• Miracle Flawless Pressed Powder: An ultra-fine pressed finishing powder that controls shine with a soft-matte effect while smoothing skin texture for a flawless, long-wearing complexion.

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